meet the authors


Michelle E. Messina   —  Linkedin   Twitter   Email
Michelle is a serial entrepreneur who brings strong sales, marketing, and business development skills to startups everywhere. She pioneered the Silicon Valley best practices training of startups in 2004 and has worked in more than 35 countries. Today, she helps companies get clear and focused so they translate their vision into reality.  She believes that being an entrepreneur is the hardest thing you’ll ever enjoy doing.


Jonathan C. Baer    — Linkedin   Twitter   Email
Jon Baer is a recovering venture capitalist who loves working with early-stage companies around the world. He was a general partner at a Sand Hill Road venture fund and the founder and CEO of two venture-backed companies. He now spends his time teaching, mentoring, and advising early-stage companies at leading accelerators around the world.